Number of Videos: 2.25 hours – 8 lessons Ships on: DVD-ROM User Level: Beginner Works On: Windows 7,Vista,XP- Mac OS X If you work for a company that develops products of one kind or another, you may have worked on a new feature you thought was truly awesome, only to discover later that it was
Number of Videos: 2.25 hours – 8 lessons
Ships on: DVD-ROM
User Level: Beginner
Works On: Windows 7,Vista,XP- Mac OS X
If you work for a company that develops products of one kind or another, you may have worked on a new feature you thought was truly awesome, only to discover later that it was a dismal failure. In this video course, Dan McKinley shares hard lessons that he learned at Etsy about the value of using data to drive product decisions. Using several real-world case studies on proposed changes to Etsy’s website, Dan demonstrates why using appropriate metrics to evaluate any product idea is crucial in the early stages-before you spend too much time and money on something that may not pan out. – Determine the type of data you need for analyzing specific product questions – Prioritize product ideas based on several metrics-do the numbers add up? – Examine case studies on two product ideas: one discarded and one pursued – Understand the benefit of A/B testing for evaluating product prototypes – Explore the novelty effect: products that only achieve short-term effects – Look at three methods for attempting large strategic moves, based on case studies – Learn how to win the trust of your community when introducing product changes Dan McKinley is a web developer who spent seven years at Etsy, beginning in 2007 when it was still a fledgling company. During his tenure, he worked on activity feeds, search, recommendations, experimentation, and analytics. Dan currently works for Stripe, a company that provides a suite of APIs to help businesses accept online payments.
